“We think these services [Google, Facebook etc] are free…
…but they think WE are free!”
“We think we’re using social media…
…but social media is using us! (97% of Fb revenue is from targeted ads.)”
“We think we’re searching Google…
…but Google is searching us!”
“We think the companies have privacy policies…
…but they are surveillance policies!”
“We think these companies are innovators who occasionally make mistakes…
…but their mistakes are actually the innovations!”
“They say: If you have nothing to hide then you have nothing to fear…
…but if you have nothing to hide you are nothing: everything that makes you you is personal and private to you!” [I.e. if you give all that away you will end up having no freedom to decide anything – it will all be decided for you.]